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29 Nov 7 Tips for Producing a Successful Thought Leadership Video Series

The advent of TED Talks has spawned a whole new category of video called “thought leadership videos.”  In our opinion, the best thought-leadership videos are truly informative, elevate your audience’s thinking about the topic, and incorporates good storytelling.  And of course, the natural outcome of creating stimulating video content is that it can be a great way to build a positive association with your company and loyalty to your product.         It’s our hope is that this blog will guide you through some best practices for creating successful thought leadership videos. Cast the right people! How are they on camera?…

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07 Aug Studio B Wins a Telly Award!

 We’re happy to announce, Studio B has won a Telly Award for our Pac-12 Dish Network spot! Dish Network and Pac-12, were a dream to work with–they allowed us to take the reigns with the creative and turn this broadcast spot into something really fun. We wrote a post all about the crazy shoot day with behind the scenes photos. Check it out, here. The Telly Awards was created “to honor excellence” in commercial, web, and social videos. We’re so grateful to have our work so well received and we’re especially grateful to everyone who helped make this video happen!

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22 Nov What Makes a Good Social Video Strategy?

Video has rapidly evolved into an important marketing tool due to its ability to connect with viewers. In fact, according to a research report published by Aberdeen, marketers who are using video are seeing 49% faster growth in revenue (Hubspot). Thus, you will find that crafting an effective social video strategy is a necessary step towards maximizing your impact in today’s market. So, how do you get started?   General rules of the road: Short is always sweeter Use the first 3-10 seconds to capture your audience’s attention Refresh your content regularly to maintain relevance Utilize your metrics to refine…

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03 Nov Learnings From an Educational Video Training Series

As a creative agency, producing educational and training videos certainly aren’t the sexiest work we do, but there’s an art to doing it well and we’re happy to share our experience. This year we’ve had the good fortune of producing a series for Marketo, a marketing automation software company. The software helps marketers master the art and science of digital marketing to engage both current and prospective customers. This was the first time Marketo had attempted video training on this scale and they were happy to report that their efforts had been paying off. Studio B Films has produced a…

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12 Oct Celebrating 119-Million Views…and Counting!

About a year ago, Studio B and Grammarly teamed up to create, “First Day, Second Guess.” It followed our timid protagonist, Lily, as she navigates her first day of work. It’s a hectic place space and once the servers go down, it’s on Lily to step it up. With a little help from Grammarly, her first day turns out to be a pretty great. Little did we know that the video would grow to be watched by millions –119-million to be exact! Check out our original post about the shoot here. It was an extremely successful project. So much so…

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03 Oct Collaborating with Agencies – Doremus & Intel   

Here at Studio B, we pride ourselves on being a creative agency as well as a full-service video production company. While we love working directly with clients and developing our own creative, sometimes we get the chance to work on projects with other agencies, giving us access to collaborative opportunities we might otherwise not have. One such agency, Doremus works with Intel. Having deep experience in mediums other than video, Doremus likes to partner with shops like Studio B that have been playing in the motion picture space for years (for us, since 1992!). Their Intel Hot Topics videos allowed…

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27 Sep It’s a Triple Baby Shower!

What’s better than a baby shower? A triple baby shower! Our post-production supervisor, producer, and editor are all expecting within the same month so we had to throw a party to celebrate. The amazing Giselle put together a bunch of fun games for us to play–pin the pacifier on the baby, baby food taste test, and guess the baby photo. But the biggest hit of the night was our slow-mo booth!

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26 Sep How to Choose the Right Creative Agency for Your Video Production

There are a lot of talented creative agencies and video production companies in the San Francisco Bay Area (and beyond). So how do you know which one is the best fit for your video marketing needs?   To help guide you through the process, the Studio B team has come up with six questions you should consider when selecting a company to produce your next video:     Does the work on the agency’s portfolio give you confidence that they will do the project and your brand justice? Looking through a creative agency’s portfolio can not only give you a good…

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22 Sep Studio B and DISH Network Team Up for TV!

One of our favorite projects of 2017 has to be our broadcast spot for DISH Network & Pac-12 Networks. DISH was looking to showcase their new Game Finder app, allowing users to watch Pac-12 games anytime, anywhere. The creative team at Pac-12 Networks developed a great concept, offering a lot of opportunity for humor, so Studio B decided to bring in a couple of guest directors. We reached out Chris Parisi and Damon Brennan. These two have been working together for 10 years, creating hilarious videos for companies like Pandora, HP and Virgin America. After seeing their work, we knew…

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14 Sep GetSafe- A Little Bit of Comedy

When GetSafe asked us to come up with a video to help differentiate them from their competition, we developed three original treatments and were thrilled that they decided to go with a comedic approach.   The “do-it-yourself” home security product market is now a very competitive and crowded space so we needed GetSafe’s video stand out in the crowd. No better way than with a little bit of comedy! GetSafe’s story is told through a young couple and thee technologically-inept in-laws. Comical, yet relatable scenarios, intercut with shots of the product in action, engage the viewer- and allow us to…

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